THE TRANSMEDIA WORLD OF “The Lord of the Rings”

steven lord of the rings

One of the most well-known uses of transmedia storytelling is in J.R.R. Tolkens’, “The Lord of The Rings”. The story portrays peoples such as Hobbits, Elves, Men, Dwarves, Wizards and Goblins and centers on the Ring of Power made by the Dark Lord Sauron. It starts in the quiet beginnings in the Shire and ranges across Middle-earth taking the path to the War of the Ring.
The world of “Mordor” Tolkens fictional Universe of Middle Earth, and the storyline of the Lord of the Rings, has expanded into various genres and media platforms. These include video games, comics, songs and online Wiki’s.

The transmedia extension of “Wiki, One Wiki To Rule Them All” is a comprehensive media platform exploring every media option available to delight the millions of fans of The Lord of The Rings. With 4965 pages of information, movies, games and photo’s it has something for every audience. The Wiki site takes a literal approach in connecting to the primary movie but it allows a narrative throughout the site with blogs and interactive games. The Lord of The Rings Wiki site prompts the readers to experience adventures of their choice by using hypertext fiction on every page. “Hypertext is a set of documents of any kind connected to one another by links” (Murray). For example, the image below links to the word “Elf” in the following sentence:
Legolas is an Elf who was part of the Fellowship of the Ring in the Third Age. He is the son of the Elf-king Thranduil of Mirkwood (Wiki,One Wiki To rule them all). (Linked page below)

Redirected from Elf
steven elv

Dominions Eldamar, Lindon, Eregion, Lórien, Rivendell, Mirkwood, Valinor, Tol Eressëa

Languages Quenya, Telerin, Westron, Sindarin, Nandorin

Average height 5’6″-6’4″ for Teleri/Sindar, 6’5″-7′ for Noldor

The hypertext used as an example, educates the reader and creates a transition to a new place to explore adding the element of interactive fiction.

Another concept used in the Wiki site is the concept of World building. According to Henry
Jenkins in Transmedia Storytelling 101, Stories are not just based on individual characters and plots but complex fictional worlds which can sustain multiple interrelated characters and their stories. The epic tale of The Lord of The Rings is a perfect example of World building. Each storyline allows the viewer to instantly engage while expanding the world beyond their grasp.(Jenkins) The complexity of the characters in the story opens a whole new world and opportunity for transmedia storytelling. From webisodes to character twitter accounts, the original movie has evolved as a media sensation. Wiki creates different points of entry for different audiences which expand the markets. (Jenkins)

steven lord

The Lord of the Rings has become a great phenomenon which will forever be one of the greatest epic tales ever created. This could have only occurred through the use of transmedia and the vast opportunities it has created.

Works Cited

Jenkins, Henry. “Transmedia Storytelling 101.” Confessions of an AcaFan. Genesis Framework, 22 Mar. 2007. Web. 02 Mar. 2014.

Murray, Janet H. “Chapter 2: Harbingers of the Holodeck.” Hamlet on the Holodeck. New York: Free, A Division of Simon and Schuster, 1997. 27-64.




The New York Yankees do not need an introduction.  The year 2014 will be their 114th season as a franchise. The sources for information regarding the Yankees are immense. Wikipedia continues to be a resource which is very popular for fans. A person reading Wikipedia who is not familiar with the New York Yankees may not recognize if the information is updated, credible or correct. The Wikipedia article for 2014 New York Yankee Season, was created in September of 2013. It is more statistical in nature so the information can be easily verified.  It has had 48 revisions with 26 users contributing to the updates.

 One of Henry Jenkins goal is to ensure young people better understand their role in the emerging digital culture. Ensuring the credibility of information posted as well as having a credible source is key. In the article “What Wikipedia Can Teach Us about New Media Studies”, Mr. Jenkins defines collective intelligence as the ability to pool knowledge and compare notes with others towards a common goal” (Jenkins). Wikipedia would generally meet this definition as it is a resource for sharing information. What adds to the credibility of the information are the sources and experts contributing and the security measures added to the site. In the article regarding the New York Yankee season, there were many tools to assist in analyzing the intelligence.

 Out of the 26 users, 45.83% of the edits were made by the top 10 active users. This statistic would suggest that most of the information is from a knowledgeable source. All IP addresses are tracked which adds to the security and each user is posted on the site. The top contributor is an eight year writer on Wikipedia and is a fan of the New York Yankees. With the main contributor being a fan, sources are key.  A professional baseball team has many facts which may be used to post on Wikipedia. It would be difficult to post something that was not accurate as all of the resources used are highly credible, including the New York Yankees website. The article also included a transclusion reference of MediaWiki. MediaWiki is another credible source of facts. The article is relatively new and updated on a regular basis.  The New York Yankees have been very active so it is imperative that the updates on the upcoming 2014 season are at least weekly. There has been an average of 11.87 updates per month and all information is reliable and correct.



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Page   title:

2014 New York Yankees season

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25   September 2013, 13:48:08 (by WikiBaseballFan)

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26   January 2014, 17:17:53

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  “Yankees, Beltran finalize three-year, $45M deal”. New Haven Register. December 19, 2013. Retrieved January 4, 2014. 

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