Transmedia Extension: Rizzoli & Isles


Rizzoli & Isles is a TNT television show; it relates the story of Jane Rizzoli, a police detective, and Dr. Maura Isles, a medical examiner. The show was premiered in 2010 and since then actors and creators are trying to expand the show by creating a whole new transmedia world about the show and its characters. In this blog post I chose to focus on the two main characters Twitter accounts, Detective Jane Rizzoli and Dr. Maura Isles.


Jane Rizzoli’s account counts more than thirty thousand followers and it is the same for Dr. Maura Isles’ account. Involving fictional characters in real life through social media is a great example of migratory cues. Indeed the characters of the show interact with each other but also with the fans. Like Henry Jenkins wrote migratory cues are “blurring the line between marketing and entertainment.” At first, people can think it is just a way to “create a more expansive and immersive story” and of course it is. But along with this amusement point of view, creators and producers of the show are thinking about the marketing advantage.


On their Twitter accounts, the characters are talking to each other just like we used to see in the show, this is a way of amplifying the reality of that fictional show. In a tweet, Jane asks Maura to play a game with her “while in the coffee line”, Jane’s character is putting herself and her friend (Maura’s character) in a daily life situation. This tweet allows fans to talk to their favorite character and at the same time the two characters talk to each other just like in the show, so the fans and followers can relate to those conversations. Those accounts are also a way for the fans to be aware of the updates of the show and at the same time it is a marketing strategy to make people wait between episodes or seasons.

Rizzoli & Isles transmedia world uses also the concept of cultural attractors and cultural activators. What cultural attractors do is drawing together a community of people who share common interest. Here, producers, creators and actors created Twitter accounts for the characters of the show; they gave them social cyber media life. And those accounts brought together the fans of the show, so they can meet online and interact with each other. Cultural activators give something to do to the people gathering around the transmedia. For example, through her account Jane Rizzoli is involving the followers directly in the show by referring to other characters and what happened to them; she also asks questions and answers to most of the people.


By combining migratory cues and cultural attractors/cultural activators people are moved from passive to active conditions. They have a part in the show so they keep watching the show and being involved in the community around it. And having more and more people watching is good for the show itself, it means money for the producers, actors and creators and it also means more episodes for the fans.


Jenkins, Henry. “Transmedia Storytelling 101.” Confessions of an AcaFan. N.p., 22 Mar. 2007. Web. 27 Feb. 2014. <>.

Jane Rizzoli Twitter account

By geoffray2109

Sherlock (TV show)

The Wikipedia page on Sherlock (British TV show) contains a lot of information and covers a large set of topics, from the production to the reception. Between those two topics, editors wrote about the actors, the conception of the show and even about the music without forgetting the episodes. After reading this article I think I can assert that all the information seem correct from my knowledge of this show. I think this article very well convey the spirit of the show. It is a television production based on the stories of a famous and almost mythic detective. However those stories have been modified to fit in the modern society. The Wikipedia article looks pretty complete and if I had one thing to add it would more details about each character, especially about Sherlock Holmes and John Watson, but there is an article fully dedicated to the characters of the show. If I put myself in the shoes of someone who has not seen the show, I think I would be interested in watching it after reading this article.
With more than a thousand users editing for this article, we could think the information would not be accurate but as far as I know, it is. Thanks to 127 references, users were able to verify the content of their posts. According to an article written by Henry Jenkins, “What Wikipedia Can Teach Us About The New Media Literacies” (Part One), “The [Wikipedia] community has taken on responsibility to protect the integrity and accuracy of its contents.”
The show was aired in 2008 and the article was edited for the first time this same year, we are now waiting for season 4 and precisions are added to the article regularly (the last editing was 4 days before I wrote this post). Because this TV show is based on the works of Sir Arthur Conan Doyle, a lot of people are attracted and want to know what this show is like before they actually watch it. This article is exactly what they need because it conveys a really factual point of view. 


In other words, I think this article about the British TV show Sherlock is a great source of collective intelligence. It allows people to learn about the show and I think all the parts are quite complete. In my opinion, this article is a good overview of this masterpiece.



Jenkins, Henry. “WHAT WIKIPEDIA CAN TEACH US ABOUT THE NEW MEDIA LITERACIES (PART TWO).” Web log post. Confessions of an AcaFan. N.p., 27 June 2007. Web. 12 Feb. 2014.
Sherlock, Wikipedia. Web. 9 Feb. 2014