Social media is a form of personal archiving, which can create a false identity that the user has control over. According to our reading on Archives, “We do not live in a society that uses digital archives, we live in an information society that is a digital archive” (New Media: The Key Concepts). Its users can manipulate how they want other users to see them. Today, social media sites such as Facebook, Twitter, Instagram, Vine, and YouTube are digital archives where people are creating their own identities based off of what they post. This type of archiving self brands the users whether they want it to or not. It can be a place where companies and professionals brand themselves and can affect more aspects of your life than you would think. Your personal social media sites translate not only to your friends who follow you, but future and current employers. For example, if a user only posts about going to the movies, then their followers or friends on that site will only see that segment of their life and therefore deduce that they only go to the movies in their free time.

In today’s world, we use social media to judge and be judged. Self-branding has become a huge aspect of our lives and we do it through our personal archives-Facebook, Twitter, Instagram, etc. Our friends, families, current & future employers view this as a platform to judge each other off of. Often times you can create this persona that is a more perfect version of you, but it can negatively affect you as well. Another example is how people relationships between each other are extremely affected by our social media sites. Followers can view every move you make—whether it be the people you communicate to the most, what you like, what you favorite, what you re-tweet or re-vine, etc. This can cause people to form opinions of them by their actions on their social media sites.

With this remixed video, we plan to argue that our personal digital archives (social media sites) are places where you are judged within society. We will do this by showing examples of different social media users’ sites and how the sites affect their personal images. Screenshots and videos of social media posts will be used and played over music and voice-overs depending on the need of the segment. This will illustrate how these sites affect our lives and create these identities. Excerpts of other remixed videos from YouTube and examples used in class based off this same topic will be used as well.

For the first 50 seconds, this movie trailer expresses the same ideologies that we plan on expressing through our remixed video. It is effective by showing the processes we go through to archive our lives through social media.



Works Cited

Gane, Nicholas, and David F. Beer. New Media: The Key Concepts. Oxford: Berg, 2008. Print.

“The Social Network Official Trailer #1 – (2010) HD.” YouTube. YouTube, 16 June 2011. Web. 02 Apr. 2014.

By asupiphi

The Collective Intellegance on Wikipedia’s Page on “Friends”

The Wikipedia page on “Friends” is very dense and has a lot of information, but to me, it does not bring the true essence of one of the most popular television shows of all time. With 168 references and thousands of editors to the page, I believe that all of the factual information is correct based off my knowledge on the show. What I really like about the page is the how in depth the section on the impact of the show on our culture is. Being an avid watcher, “Friends” truly is not just a television show, it has shaped culture and I believe the Wikipedia page justified that. One thing that I would have appreciated is if there was more of an emotional side to describing the show. “Friends” is an emotional adventure and if I had read this Wikipedia page before watching any episodes, I wouldn’t care to watch it. The overview of the characters and the description of the seasons are very brief. For instance, the character Rachel’s description only talks about the names of her boyfriends, her job changes, and her baby’s name. Rachel is much more than that. She embodies the many rich kids that rely on “daddy’s” money, eventually not knowing what to do when it is gone. I believe the show was so popular not because of each characters description and activities they did, but how they embody the different types of people that are in their twenties and how they live. And because of this, the Wikipedia page should explain that.

I do believe that this page is a great form of collective intelligence on “Friends”. It displays the series in a very factual and un-biased way with a lot of information that is consistently being edited. According to Henry Jenkins’ article on “What Wikipedia Can Teach Us About The New Media Literacies”, Collective inelegance is “the ability to pool knowledge and compare notes with others towards a common goal” (Jenkins, Part 2). As stated before, there are thousands of editors on this page along with 168 references that are used. It is also semi-protected, allowing only established users to edit, which shows how popular this really page is.

Although the show has been over for a decade now, the page is still being regularly edited, with the last one being this month. Within Henry Jenkins’ article, Kevin Driscoll added that because people are big fans of television shows, that is something they document heavily (Jenkins, Part 2). The majority of the edits were made a few years after the finale and I think it is because after the show ended, re-runs were being played and people started to realize how good of a show it really was. The true fans, most likely the ones that edit the page, were and still are attached to the series. The edits that are being made now are on the cultural impact and the legacies that the show has left behind.

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I feel that Wikipedia is a place to learn, not just the facts and information, but the social, cultural, and emotional side to it, causing a well rounded understanding of the specific topic. There could be minor changes to the page to bring an emotional side to the series for a true understanding of what the show truly was. But overall the page provides adequate information on the overview, characters, seasons, etc. and goes into depth about the lasting legacy that the series has provided our culture.


Jenkins, Henry. “WHAT WIKIPEDIA CAN TEACH US ABOUT THE NEW MEDIA LITERACIES (PART TWO).” Web log post. Confessions of an AcaFan. N.p., 27 June 2007. Web. 12 Feb. 2014.

“Friends.” Wikipedia. Wikimedia Foundation, 02 Nov. 2014. Web. 12 Feb. 2014.



Instagram Meme

Social media within itself has greatly affected the way of life of the majority of people in today’s world.  Instagram, piggy-baking off of the main idea of Facebook, is among one of the most popular social medias out today, with pictures streaming non-stop. The idea behind Instagram in comparison to other social medias is that there is more to a story than text. This new form of social media, which began as a way for photographers to share their work and for people to instantly share their photos, grew quickly—nearly 100 million active accounts just within the first 2 years. Today it has reached billions and it has become apart of daily life within the world.

Within Tom Gunning’s “Re-Newing Old Technologies” he explains how the photograph began as “means of preserving the memory of family members after their death and it was this practice that Thomas Edison had in mind when he likewise proposed the newly invented phonograph as : “The Family Record—a registry of saying, reminiscences, members of a family in their own voices, and of the last words of dying persons” (Gunning). Although Instagram is not focused on the preservation of the dead, it is centered on the “dying moment” in which we are preserving through photography. Because cameras are so easy accessible today, people are taking pictures of every moment they wish to reminisce on…the “dying” moments in their lives they wish to look back upon. But through the rapid expansion of the application, it has become less about preserving the memories and more about sharing them.

Although it hasn’t become less of a place for photographers and everyday people to share their pictures, it has become a place for companies to market and celebrities to brand. Not just Instagram, but almost all of social media has become this place where you as a person are defined. The more Instagram grows, the more future employers will begin to define who you are as a person based off your pictures and content. Because of the newness of Instagram and how people are using it, there is a strong gap between generations and also between work and play. People within my generation, also known as the “Me Generation” use the application mainly for social media and to basically broadcast their lives. Because they did not grow up with social media, parents and the older generations don’t understand this desire to share everything you are doing with your friends/followers, and often times they look at it as self-absorption and unnecessary curiosity that we have about other peoples lives. Instagram, most recently, has provided a consumerist society in which companies and brands are marketing their products. Many celebrities are attempting to brand/market for themselves on the app by posting information like when their latest single will drop, where they are holding meet and greets, etc.  I believe that Instagram as of now is the latest way to share your life in a fun and creative way. It is a way of experiencing many places or outlooks on things you yourself would not come up with.

Within meme:

“What celebrities think it does” – is a picture of Kim Kardashians photo on Instagram promoting the time and channel her TV show will be on

“What future employers think it does” – is a picture of three people sitting at a desk all explaining how social media affected them getting a job

MarketShare. “More Brands Joining Instagram And With Good Reason.” Forbes. Forbes Magazine, 13 Aug. 2012. Web. 30 Jan. 2014.