Social media is a form of personal archiving, which can create a false identity that the user has control over. According to our reading on Archives, “We do not live in a society that uses digital archives, we live in an information society that is a digital archive” (New Media: The Key Concepts). Its users can manipulate how they want other users to see them. Today, social media sites such as Facebook, Twitter, Instagram, Vine, and YouTube are digital archives where people are creating their own identities based off of what they post. This type of archiving self brands the users whether they want it to or not. It can be a place where companies and professionals brand themselves and can affect more aspects of your life than you would think. Your personal social media sites translate not only to your friends who follow you, but future and current employers. For example, if a user only posts about going to the movies, then their followers or friends on that site will only see that segment of their life and therefore deduce that they only go to the movies in their free time.
In today’s world, we use social media to judge and be judged. Self-branding has become a huge aspect of our lives and we do it through our personal archives-Facebook, Twitter, Instagram, etc. Our friends, families, current & future employers view this as a platform to judge each other off of. Often times you can create this persona that is a more perfect version of you, but it can negatively affect you as well. Another example is how people relationships between each other are extremely affected by our social media sites. Followers can view every move you make—whether it be the people you communicate to the most, what you like, what you favorite, what you re-tweet or re-vine, etc. This can cause people to form opinions of them by their actions on their social media sites.
With this remixed video, we plan to argue that our personal digital archives (social media sites) are places where you are judged within society. We will do this by showing examples of different social media users’ sites and how the sites affect their personal images. Screenshots and videos of social media posts will be used and played over music and voice-overs depending on the need of the segment. This will illustrate how these sites affect our lives and create these identities. Excerpts of other remixed videos from YouTube and examples used in class based off this same topic will be used as well.
For the first 50 seconds, this movie trailer expresses the same ideologies that we plan on expressing through our remixed video. It is effective by showing the processes we go through to archive our lives through social media.
Gane, Nicholas, and David F. Beer. New Media: The Key Concepts. Oxford: Berg, 2008. Print.
“The Social Network Official Trailer #1 – (2010) HD.” YouTube. YouTube, 16 June 2011. Web. 02 Apr. 2014.