Transmedia: Scandal Blog Post #3

The Media Property in focus is the television show “Scandal” researching on their main cite I was able to find transmedia extensions. During the reading Janet Murray discusses the topic of Multiform Storytelling which is explained (page 30) “Describe a written or dramatic narrative that presents a single situations. Henry Jenkins paragraph 8 says “collective intelligence, refers to new social structures that enables to production and circulation of knowledge within a networked society. What I have taken from these quotes in both readings was they relate to Scandal due to the fact it is a television show. There are plenty of media properties and some may not have extensions because of the genre type. My key concepts in this blog post for Scandal is Hypertext Fiction and Negative Capability.


Hypertext fiction is the first things to notice as a new technology, according to Janet Murray everything in todays society has become digital. The main cite of Scandal is filled with information and links for fans, journalist, any Scandal followers to click and go. Streaming the website webisodes are shown on link 5 to watch the episodes online. Hypertext fiction allows reader typically to link from one node of the episodes to the next text. The main site allows you to read blog post from fans as well as the characters describing the context of the show allowing you to read along and understand the outcome of the show.


The next concept to focus on about scandal is negative capability which connect to other concepts as well like migratory cues. What Jenkins mentions about negative capability is “narrative pleasure stems from the desire to know what will happen next, to have that gap opened and closed, again and again. This concept describe the Scandal series due to the chronological order the episodes are played. Leaving the audience clueless as to what is going on throughout. This leaves unanswered questions for the audiences whether the audience enjoyed the show or not they will tune into the next show and log onto the main site using the Hypertext links. Therefore most things correlate to one another allowing one to tune into the show Scandal as well the main cite, and webisodes.

By jonezyy2

3 comments on “Transmedia: Scandal Blog Post #3

  1. The main thing that would improve this blog post would be focusing on the transmedia storytelling surrounding Scandal, rather than focusing on how concepts from the reading apply to the show itself. Another thing that would improve the blog post would be to focus on clarity and audience awareness. Some of the sentences used unclear wording, and using spellcheck might have solved some of these issues, as well as some issues with spelling and mechanics. Reading the text aloud before submitting the blog post might also have helped you find places in the text that were not clearly worded. Another technique that would improve clarity of the piece would be defining keywords that might be unfamiliar to the reader, such as migratory cues. Another way to improve the post would be to rewrite sentences with vague wording so the points you are making come across for the reader. For example, the text defines negative capability, but the application of the term is unclear: the text describes the negative capability of Scandal as the chronological order of the episodes (I think I know what you are getting at, but a reader unfamiliar with Scandal and transmedia storytelling may not). Providing basic background information on the show might also help the reader follow some of your main points. Be sure to always cite your sources, as some readers may not have read the texts we read in class. There is an opportunity here to use images to illustrate some of your points and to add visual interest to the blog post.

    • Thanks for the feedback on the blog post. I am still trying to get the hang of blog posting.

      But is there a percentage grade that goes along with the post or have they not been posted.?

    • Thank you for the feed back on my blog post. I am still learning the hang of blog posting.

      But is there a percentage grade along with post or have they not been posted. Just to know they my grade percentage wise?

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