The Media Property in focus is the television show “Scandal” researching on their main cite I was able to find transmedia extensions. During the reading Janet Murray discusses the topic of Multiform Storytelling which is explained (page 30) “Describe a written or dramatic narrative that presents a single situations. Henry Jenkins paragraph 8 says “collective intelligence, refers to new social structures that enables to production and circulation of knowledge within a networked society. What I have taken from these quotes in both readings was they relate to Scandal due to the fact it is a television show. There are plenty of media properties and some may not have extensions because of the genre type. My key concepts in this blog post for Scandal is Hypertext Fiction and Negative Capability.
Hypertext fiction is the first things to notice as a new technology, according to Janet Murray everything in todays society has become digital. The main cite of Scandal is filled with information and links for fans, journalist, any Scandal followers to click and go. Streaming the website webisodes are shown on link 5 to watch the episodes online. Hypertext fiction allows reader typically to link from one node of the episodes to the next text. The main site allows you to read blog post from fans as well as the characters describing the context of the show allowing you to read along and understand the outcome of the show.
The next concept to focus on about scandal is negative capability which connect to other concepts as well like migratory cues. What Jenkins mentions about negative capability is “narrative pleasure stems from the desire to know what will happen next, to have that gap opened and closed, again and again. This concept describe the Scandal series due to the chronological order the episodes are played. Leaving the audience clueless as to what is going on throughout. This leaves unanswered questions for the audiences whether the audience enjoyed the show or not they will tune into the next show and log onto the main site using the Hypertext links. Therefore most things correlate to one another allowing one to tune into the show Scandal as well the main cite, and webisodes.