Transmedia and The Twilight Saga

The Twilight Saga not only caught the attention of readers all over the world, but had a huge impact in the media world as well. From novel series to movie series, this twisted fictional story of a forbidden love between a human girl, a hundred year-old vampire stuck forever as a teenage boy, and a love-struck wolf-boy, created more than just a splash in the box office. This Saga ignited the vampire craze that we still see today in movies and many other television series’ as well. There is a Twilight Saga FaceBook page that has over 45 million likes (31 of which are from my own friends list) and aside from fans choosing between Team Edward and Team Jacob, this FaceBook page exudes many different displays of the concepts and terms we have discussed in our two readings this past week. 



According to Henry Jenkins, “Most often, transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories”, this is the idea of world-building.  The Twilight FaceBook page encourages these complex fictional worlds in such a way that there is even a virtual Wedding Guestbook for Bella and Edwards ceremony where fans can sign it with their comments about the wedding and best regards to the happy couple.



This type of World-Building also plays into what Janet Murray has to say about multiform stories, [which] “often reflect different points of view of the same event”. Seeing as fans are encouraged to ‘sign’ Bella and Edwards wedding Guestbook, they are each able to voice their own personal thoughts and ideas about the same event. Here is just one example from the FaceBook page that a fan wrote to the two love birds: “To Edward and Bella, I wanna say that your wedding was awesome and well designed and I think that Alice did an awesome job. Plus I wonder whose wedding she is going to be planning next. I am so excited to see more of her wedding planning. Oh and Edward I wanted you to marry me, instead of Bella”. Fans are able to act as if they are personal friends of these characters and talk to them as if they were really there at the wedding, which in turn allows multiple stories of that one event come, to life.


Janet Murray also connects multiform stories concept with Cultural Attraction and Activation: “When the writer expands the story to include multiple possibilities, the reader [or viewer] assumes a more active role” The Twilight Saga does a great job of preserving Cultural Attraction and Activation through its Facebook page by promoting these multiple possible stories and continuously posts pictures and post status’ that gets the fans involved and keeps them actively drawn to the storyline and its characters.


Works Cited

  • Jenkins, Henry. “Transmedia Storytelling 101.” Confessions of an AcaFan. Genesis Framework, 22 Mar. 2007. Web. 02 Mar. 2014.
  • Murray, Janet H. “Chapter 2: Harbingers of the Holodeck.” Hamlet on the Holodeck. New York: Free, A Division of Simon and Schuster, 1997. 27-64. Print.
By asu22

One comment on “Transmedia and The Twilight Saga

  1. The first paragraph of the post does a great job of drawing the reader into the text, while providing background information on the topic of the post. The post engages with Jenkins’s and Murray’s texts throughout, applying concepts and terminology from the readings to specific elements from the Facebook site. The post does an excellent job defining keywords for unfamiliar readers, though sharing the titles of Jenkins’s and Murray’s works within the text could provide the readers a bit more context for the ideas discussed. The post also employs images well, which can help illustrate certain points for the reader. The flow of the post is great overall, but ending with a sentence or two that capture the ideas of the post as a whole could leave the reader with a clearer sense of your main points.

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