Street Fighter has long been considered a historical classic when it comes to fighting games because of its unique mix of style, strategy, and it’s challenging fast paced battle system. Along with its popularity as a video game Street Fighter also presents its audience with media stretching across animated series, Live-action movies, and comics making it no stranger to the concept known as Transmedia Storytelling. Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms using current digital technologies while also expanding on the overall understanding of the content of the story(Jenkins).
In Henry Jenkins article transmedia storytelling 101 he states that, “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systemically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience(jenkins). When the developer of Street Fighter Capcom saw that their product was not only exceeding their expectation in revenue but also gaining popularity across the world they did more than just release sequels to the games they were developing. Capcom released the live action movie simply titled Street Fighter made the series even more popular than it already was and gave its audience a different perspective when viewing the series as a whole through a brand new story but with the same characters that were featured in the video game series.
Another reason for expanding Street Fighter to other forms of media is because it exposes different audiences to the content. Henry Jenkins also exemplifies in his article that when a company decides to expand his product to different points of media. It creates “different points of entry for different audiences”(Jenkins). This is important because video games in the 90s were just having a lot of success however, that success was limited to mostly male teens and young adults. To debunk this sort of roadblock to other audiences Capcom released the comic Street fighter The Legend: Of Chun-Li along with other comic adaptions centered on the female protagonist(coming soon). Capcom doesn’t want their product to be limited to one audience so to appeal to other audiences they put emphasis on other characters that an audience such as females can relate to. Once again creating the points of entry for new audiences to indulge in their product.
Even through the series has expanded itself into many different types of media to indulge audiences in different perspectives of the game. The video games themselves can be a good example of transmedia texts. When playing street fighters single player mode when you select a character you go through that characters storyline(hadoken). However, you don’t get the same perspective of the other characters that you fight or interact with. Which is interesting because the game itself creates plots within itself that exemplify the different perspectives to the audience but is not fully realized because all the characters have a different perspective on one another.
The Street fighter series is a great example of transmedia storytelling because it exemplifies different perspectives of media that are used to portray the series as whole. Whether it’s the gaming series, comics, or the street fighter movies. The franchises popularity seems to always continue to grow and expand to multiple audiences.
“Hadoken! The History of Street Fighter – Cheat Code Central.” Hadoken! The History of Street Fighter – Cheat Code Central. N.p., n.d. Web. 01 Mar. 2014.
Jenkins, Henry. “Transmedia Storytelling 101.” Confessions of an AcaFan. N.p., 22 Mar. 2007. Web. 28 Feb. 2014.
“Comingsoon.net.” Street Fighter: The Legend of Chun-Li Trailer, News, Videos, and Reviews. N.p., n.d. Web. 01 Mar. 2014.