According to Henry Jenkins, author of the article Transmedia Storytelling 101, Transmedia Storytelling is the ability for a story to be told over a variety of platforms whether it be graphic novels, video game adaptations, blog series, or any other forms that can reach a social audience. Ridley Scott’s film Prometheus is a prime example of this transmedia storytelling with its different platforms that allow the audience to be sucked into the world the film has created. Jenkins goes on to state that “transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories. In the case of Prometheus, the film used the ever so popular TED Talks Conference concept (Technology, Entertainment and Design) to help with the storyline of Prometheus and the individuals involved. However, this TED Talk was from the year 2023, which helped drive science fiction fans crazy. The presentation was by Guy Pearce’s character, Peter Weyland, founder of the Weyland Corporation who is financing the voyage they are about to embark on. The talk goes on about android technology and how man is now considered gods. This talk became one of the highlights of the conference and created a stir in the fan base.
Fans at the WonderCon conference also received Weyland Corporation business cards from “actual” Weyland employees that led to another piece of in-story content that helped further the world of Prometheus. This simple piece of card stock helped allow audiences to become in contact with the android known as David, played by Michael Fassbender. This was a huge driver for the film because it showed the capability of the Weyland Corporation and just how much of a force they are to be reckoned with.
This film had a lot of clues that needed the audience to go searching for and engaging in the hunt to find information about the film. The TED Talk led its audience to the Weyland website where audiences could actually get a background of the company and view lists of company investors. The contact information was also integrated into the story. Audiences could call the contact information and receive text messages that led them to the David 8 video mentioned above. The path that Prometheus has taken greatly furthers Jenkin’s concept of Transmedia Storytelling. Jenkins states that “Transmedia storytelling practices may expand the potential market for a property by creating different points of entry for different audience segments.” The ability to allow fans and audiences the ability to gather information from various portals allows them to get an overall feel for the “world” of the content and allows them to submerge into the content, allowing them to create a unique experience for their own benefit. I have posted various links to these videos and the Weyland website. Even if you have already seen the film, the website is a great way to further your information of the world of Prometheus.
TED Talk 2023: http://www.youtube.com/watch?v=jb7gspHxZiI
Weyland Corporation Website: http://www.weylandindustries.com/
Henry Jenkins Transmedia Storytelling 101: http://henryjenkins.org/2007/03/transmedia_storytelling_101.html