Based on the fact that I am a huge car enthusiast, I have decided to explore the concept of collective intelligence on the Wikipedia article about the Lamborghini Aventador. According to Henry Jenkins, collective intelligence is defined as “the ability to pool knowledge and compare notes with others towards a common goal” (Jenkins, Part 2). He continues to emphasize this by stating that “nobody knows everything, everyone knows something, and what any member knows is available to the group as a whole at a moment’s notice” and this is exactly the way that Wikipedia works. People all around the world come together, knowing only bits and pieces about a topic, and combine their knowledge to create a rich database of information. This is definitely the case with the Wikipedia article on the Lamborghini Aventador, as the page has only existed for four years, has over 1,200 edits, and is edited on average once every day. This data is depicted in the image below.
As I first read through the page the first time, I could definitely confirm that the majority of the information was correct. Although the page is not too lengthy, there are over 46 references to reliable sources that validate the information. However, a few things on the article did surprise me: the first sentence of the article states, “The Lamborghini Aventador is two-door, two-seater sports car” and this is definitely not the case, as the Aventador is classified as a supercar. I cant believe that a page with over one hundred editors who have knowledge about cars that not a single person addressed this. Additionally, the price of the car was not included anywhere in the article, which is very unusual as this is one of the main things people are interested in.
Overall, I strongly believe that this article is a fantastic example collective intelligence in our culture. The article has only existed for about 4 years, and it is ranked 5,959 for traffic on Wikipedia and more information is added and edited on the daily basis. The image below further demonstrates how popular the article is in our culture, as the article also has had over one hundred thousand views the past month. It really does a great job of providing a vast amount of information about the car that most people would be interested knowing that visit the page. However, I do believe that the page does need some work, but it seems as if our community is actively working on this. Even though it does not include all of the technical specifications about the car, I don’t believe that this is a problem because people that are really interested in them will do to the official website to obtain this information. This article definitely depicts the concept of collective intelligence, showing how people all around the world can come together with their knowledge and combine it into one document for our community to learn from.
Jenkins, Henry. “WHAT WIKIPEDIA CAN TEACH US ABOUT THE NEW MEDIA LITERACIES (PART TWO).” Web log post. Confessions of an AcaFan. N.p., 27 June 2007. Web. 12 Feb. 2014.