The Nintendo Wii U released in December of 2012 and was advertised almost exactly how the Nintendo Wii was six years ago. A Very family friendly gaming environment in any household with a shiny new touchscreen as an added twist. However, nowadays with competitors like Microsoft’s “Kinect” technology and Sony’s “PlayStation Move” the experience of Nintendo’s technology has gone stale and lost a lot of its appeal. In Tom Gunning’s essay “Re-Newing Old Technologies.” He states that we view technology from at first astonishment then as time passes it becomes habitual the Nintendo Wii is a classic example of this ideal. As many viewed the Wii’s motion controls as a striking experience because, this type of gaming had never been seen before. Although as time passed the concept of motion controls in the gaming world began to become very common to the point where it was an everyday thing to see players moving about when gaming in the living room with family and friends.
However with all of the technologies that are abundant nowadays the Wii U seems to have lost sight that it is actually a gaming console. To the point where Nintendo is more concerned that it functions just like all other common media like Tablets, iPhones, and Netflix. To the extent that Nintendo hasn’t even released any quality games such as Super Smash Bros. making the console lose the individual astonishment it once had.
The reason Nintendo has failed to produce successful sales in the new generation of gaming is because they are trying to please their audience with capabilities that are already abundant and in turn have lost the astonishment value in their products that is usually always there to begin with. The Nintendo Wii U was supposed to blow audiences away with another ground breaking evolvement in gaming but, instead it has failed to stray away from what we have already seen in today’s world from motion controls, to an interactive touch screen, and even lack of playable content on the console all together. Even though Nintendo has forgotten Tom Gunning’s concept of what makes new media desirable it won’t be long before they realize what they’re missing. Nintendo has always stood for revolutionizing gaming, setting an example for how far they can refine entertainment, and overall amazing the world with new media.
“Re-newing Old Technologies: Astonishment, Second Nature and the Uncanny in Technology from the Previous Turn-of-the-Century”. Media In Transition. web.MIT.edu. Web. Jan. 28 2014.
Casti, Taylor. “Nintendo Admits The Wii U Is A Failure.” The Huffington Post. TheHuffingtonPost.com, 17 Jan. 2014. Web. 29 Jan. 2014.