Google Search: Old and New Media

1997 served as a year in which a new domain of information would arise. This domain would eventually become the leading search engine on the web with a reported 5,922,000,000 searches a day in 2013.This search engine has grown and expanded over the past decade, but even with the increase in usage and the Google company’s growth as a search engine, this technology has become part of a daily routine, and as Gunning states, “examining a technology at the point of induction, before it has become part of a nearly invisible everyday life of habit and routine,” which is what I will be doing with Google search.


Google has become integrated into our daily lives, with even the Dictionary defining the act of “Googling” or “Googled” as to search the internet for information about (a person, topic, etc.). Google within the sense of Old/New media has maintained a “new” status with constant updates in technological socialization such as the introduction of Google+ and Youtube, and the millions of pages of information available through searches. Google has also carries an “old” status however, in that Google search has become integrated into our daily lives. Google’s initial wonder as a search engine that knows everything has become obsolete. As Onion’s cycle for technology goes for Google, “habituation dulls our attention to technology.” I remember the first time I used Google search. I was amazed at the access I had to millions of pictures, videos, and information. I would carefully craft my searches to what I needed whether it was for school or to cure my curiosity. Now however, I do not even have to take a second thought when I Google search something. I just type in my search, click enter, and scan through the top results, occasionally succumbing to the second page of results in desperation.  Teachers think of Google as a way for students to cheat on homework. Parents believe Google is a way for their children to find adult content. Google is a way to connect the world and it is an advancement in technology, but it’s daily use has wiped out the first sense of wonder.

With millions of documents and information available with the click of a mouse, it is difficult to consider Google has ever being “old” technology, but the reality is, Google can be used to search for any bit of information from scholarly and profound, to mundane and dilauted.



Works Cited

“Google Annual Search Statistics”., n.d. Web. 30 Jan. 2014.

“Re-newing Old Technologies: Astonishment, Second Nature and the Uncanny in Technology from the Previous Turn-of-the-Century”. Media In Transition. Web. Jan. 30 2014.


One comment on “Google Search: Old and New Media

  1. The meme of the blog post does a good job introducing some of the ideas in your post, which you expand on in your text. The first paragraph gives the reader some background information on Google, which is great. Including in-text citations for numerical data and quotes would give the reader a sense of what information is original to you and what is from outside sources, and stating the title of Gunning’s article earlier in the text of the blog post would provide context for the points you bring up from Gunning’s essay. Be sure to always spellcheck, especially on names, before posting a new blog. Also, be sure to read over the writing overall to catch any unclear phrasing, like in the last paragraph of the text—it sounds like an interesting idea, but the wording isn’t as clear as it could be, so the reader might not understand the point. The second paragraph includes interesting personal examples about Onian’s four stages, but a reader who is not familiar with Gunning’s text won’t be able to follow the points in that paragraph. Try to set up the text with the article title, terms that are relevant to your main points, and definitions of those terms before applying the article to your topic, which will help the reader understand the ideas you are trying to convey and have a better understanding of the outside texts you are working with.

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