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The inception of YouTube occurred when three men at a party concluded on the difficulty of sharing videos online, and decided to create a Flickr-style video sharing website. It obviously became more than expected over time, and today holds the title as the 3rd most visited website on the internet, behind Google and Facebook.
Teens aged between 12 and 17 picked up the new media platform the quickest, after undergoing visual amazement of seeing the accessibility they had to so many videos. Then there came physical paralysis, in which they started watching the different videos ranging from home videos to old movie clips. Afterwards there was mental reaction from realizing that any person in the world could post his own personal videos on YouTube, which lead to new learning. At that moment, new action took place through the growing number of different videos posted each day, giving every YouTube user the impression of being an official filmmaker.
The parents however, did not receive the new media as efficiently as their kids. In the same way, Tom Gunning compares media to a railroad track, as in how its “early railway journeys entailed a gnawing fear of death through accident, a fear founded in a very real possibility, and in the novelty of traversing space at unheard-of speeds.” Parents feared that YouTube could corrupt their young ones due to little knowledge about public broadcasting.
Could YouTube really be a technological shift that the world never knew before? In some instances, no. We have always had the privilege to cite our opinion onto the world through television and radio, and create our own art, so what makes YouTube any different? From society’s perspective, encouragement of free expression ultimately grew more accessible since YouTube’s introduction to the internet. So is YouTube really new or just an expansion off a previously existing source?
But one statement could be said for certain: YouTube may or may not be “new,” even while deemed a “technological doppelganger.” It does virtually what other technological shifts have done in displaying the works done by other people so that it could be seen by the public. In its basic sense, YouTube combines what film, television, and Blockbuster Video have brought into the world of free speech. While the video library has copied off what everything else in the media does, it also brought the powers of film and television underneath its feet in the business, offering free movie clips and TV shows.
As a whole, YouTube became an enormous innovative force in the realm of the internet and how people communicate. It’s created instant celebrities, organized a movie rental system, aided educational settings, provided hilarious videos that kids get a kick out of, and made video access a whole lot easier for everybody.
· Gunning, Tom. “Renewing Old Technologies.” (n.d.): n. pag. Blackboard. Web. 1 Feb. 2014.
· Helft, Miguel. “YouTube Takes a Small Step Into the Film Rental Market.” New York Times. The New York Times Company, 20 Jan. 2010. Web. 1 Feb. 2014.
· “History of YouTube.” Article Alley. Oyster Internet Ltd Company, 31 Mar. 2010. Web. 01 Feb. 2014.
· O’Malley, Gavin. “Ad Age Digital.” Advertising Age Digital RSS. Crain Communications, 21 July 2006. Web. 01 Feb. 2014.
· Sharif, Syra. “Is YouTube a Good or Bad Influence on Society?” PolicyMic. Mic Network Inc., 6 May 2012. Web. 01 Feb. 2014.